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Herbert Bayard Swope
1882 - 1958

Newspaperman, foreign correspondent, editor of the New York Herald Tribune, advisor to Franklin Roosevelt

I cannot give you a formula for success but I can give you the formula for failure - which is: Try to please everybody.

1950 - from a speech
The first duty of a newspaper is to be accurate. If it is accurate, it follows that it is fair.

Mar. 16, 1958 - from a letter to the New York Herald Tribune