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Gen. Norman Schwarzkopf

U.S. General, leader of Allied forces in the Gulf War


Your organization will never get better unless it's willing to admit something is wrong.

Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.

The truth of the matter is that you always know the right thing to do. The hard part is doing it.

I don't consider myself dovish. And I certainly don't consider myself hawkish. Maybe I would describe myself as owlish -- that is, wise enough to understand that you want to do everything possible to avoid war; that once you're committed to war, then ferocious enough to do whatever is necessary to get it over as quickly as possible in victory.

Nov. 01, 1990 - from an interview in the New York Times