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Herbert Simon

American economist, winner of the Nobel Prize in Economics (1968). Simon was known not only for his economic theory, but as the pioneer in the application of computers to discovering natural laws such as Boyle's Law and the Periodic Law.

What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

1997 - from "Designing organizations for an information-rich world", published in The Economics of Communication and Information, Donald Lamberton, ed.