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Alvin Toffler

Social critic, futurist, holder of six honorary degrees in Law, Science, and Letters, fellow of the American Association for the Advancement of Science, author of Future Shock, The Third Wave, Powershift. Toffler works with his wife, Heidi, who is collaborator on many of his books. Their ideas have been published in 30 countries, and studied by scholars and government officials around the world.


Knowledge is the most democratic source of power.

1990 - from Powershift: Knowledge, Wealth, and Violence at the Edge of the 21st Century
The master conflict of the 21st century will not between cultures but between the three supercivilizations - between agrarianism and industrialism and post-industrialism. Each of these have different interests. They need different resources. They view reality from different perspectives. Even their conceptions of time, and of history, differ.

[In Future Shock] we said ... that the period we are moving into is not the period of the crisis of communism or the crisis of capitalism, but the general crisis of industrialism. ... We thought, okay, we've got that problem solved, let's go on to other problems. We were young, and still willing to listen to linear economic extrapolations. ... Acceleration itself has effects on the system.

Unemployment has gone from quantitative to qualitative.

The Law of Raspberry Jam - The wider any culture is spread, the thinner it gets.

1964 - from The Culture Consumers
You can use all the quantitative data you can get, but you still have to distrust it and use your own intelligence and judgment.

quoted In Quotable Business (1992), Louis Boone, ed.
Man has a limited biological capacity for change. When this capacity is overwhelmed, the capacity is in future shock.

1970 - from Future Shock